Madison Y. Li

Developed and executed comprehensive consumer outreach strategies across Southern California (37M population), significantly amplifying brand presence and market penetration.

Orchestrated the Southern California go-to-market strategy with a $1M budget, directly impacting campaign performance, sales productivity, product volume, revenue generation, and customer retention.

Spearheaded multicultural marketing initiatives for Asian, Black, and Hispanic segments, leveraging market analysis to identify consumer needs and track market share.

Directed large-scale national marketing activations in partnership with Motorola and WWE, generating over 6 million impressions through integrated 360 marketing campaigns.

Mentored and delegated responsibilities to 20 Indirect Sales Executives, optimizing marketing and product sales best practices across 400 retail locations.

Executed strategic marketing initiatives that drove over 2 million attendees and $200M+ in revenue from international tourist segments, leveraging industry trend analysis and partnerships with Universal Parks and Resorts.

Managed key global partnerships and co-marketing initiatives with organizations like Los Angeles Tourism Board, Expedia, and Alibaba, expanding market reach and business development.

Led comprehensive long-range annual business planning for international markets, identifying and implementing innovative strategic opportunities for growth.

Architected and implemented a new marketing strategy during COVID-19, shifting focus to US domestic and multicultural audiences to generate incremental revenue despite international travel restrictions.

Drove over 110,000 attendees and $35M+ in revenue for the VIP Experience by developing a strategic marketing roadmap, informed by comprehensive analysis of business objectives, consumer insights, and KPIs.

Developed and launched end-to-end data-driven, strategic, and culturally relevant marketing campaigns, optimizing spend and tailoring messaging to specific market segments.

Proposed and successfully re-launched the Mandarin VIP Experience, featured on Forbes.com, to meet high demand from Asian tourists, enhancing product diversity and reach.

Collaborated cross-functionally with Sales, Finance, Consumer Insights, Guest Relations, and Operations teams to analyze weekly performance, ensuring alignment and optimizing VIP Tour operations.

Managed a portfolio of 30 strategic alliance partners, developing comprehensive marketing and content strategies to effectively evangelize partnerships and drive mutual growth for a Forbes 2020 Cloud 100 Company ($18B Valuation).

Led the launch of an e-commerce platform for electronic scooters, managing end-to-end sourcing and import, which generated over $300,000 in product sales within the first six months.

Delivered functional and technical expertise in Enterprise Resource Planning (ERP) systems (Oracle & SAP) to Fortune 1000 clients, developing functional specifications and business requirements.

Supported diverse Fortune 1000 clients, including Chicago Public Schools, Minerals Technologies Inc., Tyson Foods, and McKee Foods, ensuring tailored IT solutions and system optimization.